Social media
One of the biggest marketing mistakes brands make is their approach to social media. All too often, social media accounts are treated as a repository where content from across the business can simply be posted without any deeper consideration over audiences or formats. I’ve helped brands create a platform strategy for social media, so that new and repurposed content can sing wherever it is posted. A strong hand is necessary for social media curation and content creation, ensuring that marketing campaigns have their best chance of success.
Video
In addition to high production hero video, I’ve created social-first video both as part of wider campaigns and as enriching standalone content. High-quality social-first video can be created at low cost and with quick turnaround - perfect for the fast-moving world of social media. When I lead a team, we only need two hours of someone’s time to film their interview and b-roll, as well as conduct an interview for written purposes and capture original photography, enabling a huge variety of assets to be produced.
Animation
I’ve conceived and written animated social content - delivering information and insight concisely and with visual interest. These assets provide much-needed variety on social platforms and across campaign collateral, breaking up what can often be a feed dominated by text-heavy static posts. Animation is also a simple way of introducing a form of video content to your social output, aligning with most platforms’ preference for video as a post format.
Static
Static assets still have an important role to play on social media, enabling information to be shared quickly and cheaply with audiences, particularly as platforms favour accounts with frequent and regular posting schedules. I’ve led the creation of static assets in a variety of formats - from a carousel to a simple quote card. Across the campaigns I’ve run, I’ve found carousels to be a particularly effective way of delivering insight while actively engaging audiences to interact with content.
